How A T-shirt Unveils Hidden Environmental Costs
Project Description
An interactive story taking you through the journey of manufacturing a shirt and the environmental impact of fast fashion industry.
Published by
The Straits Times
Publish date
Nov 17, 2022
Collaborations with
Stephanie Adeline, Joseph Ricafort, Billy Ker, Bryandt Lyn and Amanda Chai
Awards
Gold for Elements and Animation Design at Society for News Design 2023
Tools & Technologies
Stop Motion Animation, Illustrator, After Effects
My Roles & Responsibilities
Conceptualizing, creative direction, layout design, video editing, and the development of specific interactive features.
Going beyond the label: Is your eco-friendly shirt really green?
Through detailed data visualization, this project unveils the hidden environmental costs behind textile manufacturing, carefully documenting each step of a shirt's journey from raw material to finished product - a thoughtful exploration of truth versus corporate environmental claims.
Led by Stephanie Adeline and the collaboration between Digital Graphics, Life, and Art teams at ST to develop an engaging visualization that breaks down the complex supply chain of clothing production. As a creative collaborator for this project, I managed the layout design, video editing, and development of the interactive feature.
Impact and Results
The project received widespread recognition, winning Gold in the Elements and Animation Design category at the Society for News Design 2023, helping raise awareness about sustainability claims in the fashion industry.